Speaking of Peter Singer, he's pretty much the father of the effective altruism movement, which just celebrated Giving Tuesday (the Tuesday after Thanksgiving). But this isn’t just for Americans – Giving Tuesday is also celebrated down under!
As a way to celebrate, Harvard University created the Giving Multiplier, a tool that combats one of the biggest issues when it comes to donations: head versus heart decisions.
Many people want to give with their heart– they choose a charity they care about because of personal preferences, but don’t use their head to evaluate if they’re giving to an effective cause.
The Giving Multiplier taps into the psychology behind being charitable. For example, people enjoy giving $50 to a favourite group, and giving $100 might feel a little better, but it doesn’t feel twice as good, experiments have found. That leaves room for doing something else with that other $50, and the Giving Multiplier provides that opportunity.
If you want to give $50 to your favourite charity, Giving Multiplier will match that, and give it to an effective cause. If you’re wanting to donate at Christmas time, why not do it through Giving Multiplier, and double the benefit?
If you want to learn more about Effective Altruism, join our Think Inc. Academy course Doing Good taught by the incredible Luke Freeman from Giving What We Can.